Case Study · Design Ops · Snapp

Keeping design alive through a 2-month internet shutdown

I led the effort to keep Snapp’s design team working when the internet went dark — and proved design holds up when everything else breaks.

A design-ops case study — included to show range. For interface and visual craft, see my other work.

⬚ MEDIA SLOT — TIMELINE

Show: a simple timeline — Feb (prep) → March–April (shutdown). Why: the whole arc in two seconds.

MY ROLE

Owned the workflow end-to-end — design, implementation, QA, and keeping every team aligned

TIMELINE

Prep Feb 2026 → Shutdown March–April 2026

MADE IT HAPPEN WITH

Design System · SRE & Cloud · Design Chapter · Product & Dev

01 · Context

The core problem

  • A full internet shutdown was coming
  • Figma and every cloud tool would stop working
  • Last time, design got bypassed: features shipped straight from PM → Developer, some “designed” with rough hand sketches, many with no design at all
02 · GOALS

Two goals

GOAL / 1

Keep older designs safe

As living documentation the whole company could rely on.

GOAL / 2

Empower designers to keep designing

Even with no outside internet.

⬚ MEDIA SLOT — STRATEGY DIAGRAM

Show: 3 icons — Auto-backup · Internal design tool · Download panel. Why: makes the plan glanceable.

03 · The work

Challenge → Solution

CHALLENGE

Figma won’t work without internet

SOLUTION

Tested Sketch, XD, and Penpot — chose Penpot because it:

  • Runs on our own servers (no outside internet)
  • Supports live collaboration, like Figma
  • Logs in with our company account
  • Feels familiar — close to Figma

Offline Figma wasn’t an option (no org plan, no budget), and PDFs alone couldn’t support real design work.

⬚ MEDIA SLOT — COMPARISON TABLE

Show: Sketch / XD / Penpot × offline · collab · login · familiar UX, with check marks. Why: the decision was tested, not guessed.

CHALLENGE

9 years of work could be lost — 250 projects, 9,000+ pages

SOLUTION

Converting it all failed (slow, broke layouts). With the team, we decided to:

  • Keep old work as PNG references — mainly documentation
  • Design new things in Penpot
  • Rebuild only the design system — with the Design System team

I asked Product & Dev which flows mattered most, so we protected the right ones first.

CHALLENGE

We didn’t know when the shutdown would hit

SOLUTION

Drove the build of automatic daily backups:

  • Started with zero knowledge of the cloud stack
  • Learned it with AI, partnered closely with SRE & Cloud
  • Only changed files get saved each day
⬚ MEDIA SLOT — SYSTEM DIAGRAM (THE CENTERPIECE)

Show: Figma → daily “changed?” check → parallel workers → internal storage. Why: the heart of the case study — makes a technical system readable to anyone.

04 · Outcomes

Impact

0

layoffs in the design team

80+

logins on Penpot

20+

new files created

350+

backups downloaded

Launched several real features in Penpot during the outage. Also helped other Snapp ventures, like SnappBox.

⬚ MEDIA SLOT — IMPACT VISUAL

Optional: a supporting screenshot of the download panel or Penpot in use. Why: reviewers scan for proof alongside numbers.

05 · Judgment

Trade-offs I accepted

  • Every other migration path failed — and we were out of time
  • “Something over nothing”: a working, imperfect system beat a perfect plan that never shipped
  • PNG references aren’t editable — a real cost, but the right call for documentation
  • I validated this trade-off with the Director of Design before committing
06 · Growth

What I'd do differently

On tooling

  • AI moves fast — today I’d run the backups with agents and MCP
  • And tomorrow there will likely be something better again

On process

  • Under heavy time pressure, going mostly solo kept me fast
  • Next time I’d involve teammates earlier, so the work doesn’t lean on me alone
07 · FAQ

Questions you might be asking

It didn’t replace designers — it became a tool they used to keep serving Product & Dev. Designers stayed essential (and busy), and the PNG documentation helped keep the whole company moving.
I monitored the outcomes regularly to confirm it kept working as intended.
When it did, I went to the official docs and leaned on the SRE & Cloud team.
08 · Reflection

What I took away

I now treat AI as a teammate.

I went from “I don’t know any of this” to leading a full continuity system in an unfamiliar stack — by pairing design + AI with the right teams. It lets me take on problems I’d once have called “not my job,” and bring more possibilities back to the people around me.

⬚ MEDIA SLOT — CLOSING (OPTIONAL)

Show: a photo of you or the team. Why: ends on a human note.